[Cross posted at Shrub.com blog]
The backstory: Assassin’s Creed is one of the most anticipated games of the year. When Yahoo! is talking about your game on the front-page, you know the buzz is pretty significant. The producer for this game is Jade Raymond who, like the lead-producer of every other game created in the modern age, gives a good portion of the interviews with the press. That is, if you’re a producer of a game and you’re noticeably articulate, you’re the one talking about it, you don’t tell the advertising executive or the intern to do that. As the game is being released, a comic/drawing surfaces, most infamously on the Something Awful forums depicting Jade performing fellatio on male fanboys (not to be confused with the photoshopped nude photos of Jade that are floating around). This comic is seen and shared by members of the SA forums at which point Richard “Lowtax” Kyanka of SA receives a cease and desist/threat of lawsuit letter from the legal representation of Ubisoft telling them to shut it all down and to let them know everything about where they get the image, who drew it, etc. At this point, the story becomes popular outside of SA and other blogs start picking it up, forming their own opinions (yes, just like me and just like this one). The story appears on digg and with it a rash of the most sexist comments (and some countering the sexist comments) appear.
The fact that someone felt the need to draw a pornographic comic of Jade Raymond is in itself is pretty disturbing. But what’s also mind-numbing is the consequent backlash you read from the blogosphere because Ubisoft dropped the hammer on SA. Reading some of the comments on SA, on digg and you start to see a trend. Most notably, the criticisms of Jade and Ubisoft go something like this:
1. It’s just a drawing. You made it a bigger deal than it was. By you making the lawsuit you just drew more attention to it so now more people know about it.
-Actually, no, I think it was SA who posted it on Digg saying that they were being contacted the attorney from Ubisoft so in fact they brought it to the public. It seems like Ubisoft wanted to keep this matter under wraps but Kyanka wanted to appeal to the public and get sympathy from the digg community (which, sadly enough, he actually seems to be getting). But getting back to the larger point, if someone draws something unbelievably offensive about you, you’re supposed to just ignore it? Brush it under the rug? Isn’t this what we tell women who get sexually harassed at work? “You don’t want to cause a fuss, it’s just going to take forever to fix it anyways to better to just ignore it.” If you ignore it then it implies that they don’t think it’s offensive. Ubisoft is doing what any employer should do when one of their own gets attacked like this: you stick up for your staff. Ubisoft is doing the right thing.
2. She’s just a pretty face who Ubisoft is using to “pimp” the product. She deserves what she’s getting because she’s just a show model for the game.
-Now, I didn’t think anyone would really be this stupid to actually say this publicly but alas, I am proven wrong again.
Quick history lesson. In prehistoric times, pretty cavegirls with cleavage hanging out sold rocks and sticks to horny cavemen. Sex sells. It’s always been that way and will never change. Everyone knows that. So when Ubisoft started pimping Assassin’s Creed, released this week for Xbox360 and PS3, they made pretty girl/producer Jade Raymond the poster child for the game. Whether or not she’s qualified to represent the game, or really had any involvement with its development is besides the point. To the jaded videogame nerd, she’s a set of breasts saying “Buy my game!”
It’s “besides the point”? Really? How is that besides the point? I think it very much is the point. If Ubisoft hired Jade Raymond and sold her as the “producer” and she has no experience or education whatsoever, then of course she’s there as a spokesperson, but Jesus H. Christ, look up her biography, she actually studied this shit as some people have figured out already. How are you going to dismiss the fact that this is what she does for a living? Have you seen one single interview of her talking about the game? There’s an obvious difference between a producer talking about a game and a spokesperson talking about a game and she very obviously is the former.
3. “That a surprise..Jade will act slutty to sell her game but can’t deal with the consequences of that.”
-Now, I haven’t been following this game obsessively since conception to release but since the story of this comic broke out i’ve been watching clips, interviews, reading stories, etc and i’m really struggling to see where this person gets where Jade acts “slutty.” She doesn’t pose for Playboy or Maxim, she doesn’t take “sexy” photographs (I mention these things becase they’re usually seen as indicators of one being “slutty”). I honestly think that his perception of “slutty” is Jade merely being in a stereotypically male-dominated space and simply being a woman, being attractive and having pictures of herself online where she’s smiling and looking happy and actually being confident, intelligent and articulate.
I can’t begin to imagine how something like this has to make a person feel after all the hard work they’ve put into something like this. After all the crap that she’s probably already gotten on the daily as a woman in the video game industry, to have this incredible achievement in her career marked by a select few idiots who decided to try and reduce her to a sex-object. Let’s make no mistake here, the men who do this are uncomfortable at the idea of women in power and women being in spaces where they see it being male-dominated. The men who do shit like this draw comics of women professionals performing oral sex on their “male fanbase” because it’s their literal attempt at inverting the actual reality: a woman producer is at the helm of an innovative game that is getting a lot of buzz and people are buying up in hordes. I don’t think these men can accept the fact that Jade is a success, I really don’t. I don’t think they can accept the fact that she did this without posing in Playboy or pandering to their ideas of what those Game Expos say women should look like and do to sell a product: wear practically nothing, smile, pose for pictures and just look pretty.
3 steps on how to fix this mess:
1. If the comic is still around somewhere, delete the image of the comic, delete links to it, delete posts to it.
2. Apologize. To Jade. Whether you created the comic or spread the image or posted it on a forum.
3. Shut up about the game being some advertising ploy with Jade as the sex-tool. You’re going to make judgements about someone’s credibility as a professional when you don’t even know them? You’re going to base everything on her being a woman and you believing that she doesn’t belong in what you see as a “man’s space”? Really?